Email marketing is an extremely cost-effective way to communicate with prospects and existing customers.
One of the biggest advantages of email marketing lies in its effectiveness. This arises out of the fact that it is a very highly targeted advertising approach.
That is especially the case where the email owners to be targeted have been born of a proper lead generation program. These are people who are very likely to buy, and the email is, really, just a final link in the chain.
This distinguishes email marketing from other approaches where you target people who would never buy the product you are selling, even if their lives depended on it.
Another advantage associated with email marketing is that it can be personalized, for the recipients – increasing chances of conversion.
Email marketing also turns out to be a very cost effective marketing approach. Granted, the number of email recipients who convert into buyers may be small, but that still tends to be a bigger number than that of PPC clickers who convert into buyers, for instance. And, of course, the cost of sending a single email ,which is almost negligible, cannot be compared to the cost of posting PPC ads – even where the pricing of email marketing includes lead generation costs.
Email lets businesses market to targeted audiences. Customers can opt in to receive email communications about products they own, sales or new items. Customers who receive targeted emails based on their preferences are likely to be more receptive. Email marketing can also target customers based on their status with a business. For example, a business can tailor messaging to new customers, existing customers and repeat customers.
At GoogleAdsNetwork, we have experienced email campaign strategists, who define the action plan to execute an email campaign. We plan the message, graphics, and frequency of the email campaign. We also setup statistic reports to evaluate the performance of the campaign such as open rate, click rate, bounce rate etc.
We follow strictly the "CAN SPAM ACT" and all our email campaigns confirm to the rules of email marketing. Designing an impressive email campaign that confirms to the can spam act is one of our core strengths. We ensure that the 90% of the emails will reach the inbox of the recipient.